New Use Energy Signs European Distribution Agreement With Hysto LLC

New Use Energy Signs European Distribution Agreement With Hysto LLC

TEMPE, Ariz. — New Use Energy (NUE) is pleased to announce a new distribution agreement with Hysto LLC of Tallinn, Estonia for NUE products covering Estonia, Finland, Latvia and Lithuania.

“Hysto LLC makes a great partner for bringing professional grade mobile solar solutions and microgrids to its region. They understand their market’s growing demand for resilience and the needs to mitigate power costs in the future,” said NUE CEO Paul Shmotolokha. “The region has a high number of islands and rural second homes where users want quiet clean power solutions in the summer and be able to transport them to any other location and use them year round. Estonia and Finland are also two of the most “prepared” countries in the world given their security issues and yet they need new solutions for providing reliable energy year round.”

“We are glad to work with the New Use Energy (NUE) team to offer new alternative solutions to our customers in our region,” said Mihkel Pert, Hysto CEO. “Our market needs professional grade portable and easy to use solutions that don’t utilize fossil fuels. We aim to bring more energy resilience to our customers which is a big issue given energy politics in our region. We searched for several months and only NUE offers that higher grade of product that we need for our discriminating customers.“

NUE and Hysto are initially focusing on the SunKit, a 220v 5kw 5kWh Solar UPS that is designed by NUE and made in Germany and the PowerPac line of professional grade solar generators that feature 2 and 3kw inverters and from 2.5 to 5kWh of LiFePO4 energy storage in tough, ultra-portable ABS plastic cases.  Hysto will also offer the SunTarp line of portable solar arrays that are half the weight of traditional glass panels and can easily be deployed in temporary conditions by users without requiring professional installation.



New Use Energy (NUE) is an Arizona based company whose mission is to provide affordable clean energy for anyone, anywhere. NUE engineers and manufactures affordable solar+battery systems which replace traditional fossil fuel alternatives such as portable generators. NUE emphasizes mobility as well as field serviceability to maximize the usable life of our products.  Advantages of NUE’s products include SPEED of deployment, SIMPLICITY of the technology and SUSTAINABILITY of the solution.


Hysto LLC

Hysto OÜ is an Estonian company whose main activity is energy storage with the goal of expanding the use of renewable energy. Hysto develops microgrids to decentralize centralized generation and increase the security of supply for consumers.


NUE and Camp Korey Collaborate to Install Solar Generators for BBQ Event

NUE and Camp Korey Collaborate to Install Solar Generators for BBQ Event

Mount Vernon, WA – Camp Korey and NUE teamed up over the weekend of September 16th to lower the carbon emissions for the Pacific Northwest BBQ Association’s competitive barbecue event, the Cooking for Kids BBQ Challenge.

“We prefer the carbon to be on the meat and not come from portable gas generators,” said NUE CEO Paul Shmotolokha. “We are tackling a first, powering barbecue professionals from solar generators. With a primary focus on electric smokers and devices, our products helped reduce and eliminate the noise and fumes from gas generators.”

NUE deployed its SunWing Solar Trailers, its SunKit 5kWh solar generators and three models of PowerPac Ultra-portable solar generators ranging from 1 to 6 kilowatt hours of battery storage.


NUE Featured in Cascadia Daily News

NUE Featured in Cascadia Daily News

New Use Energy was recently featured in Cascadia Daily News. 

You can read the article written below:

A $4 million conduit. Six months ago, Russia invaded Ukraine. And since that pivotal Feb. 24, a Bellingham-based CEO has been using his personal connections and professional expertise to help humanitarian aid get to areas of Ukraine hit hard by the war.

Paul Shmotolokha knows something about emergency response. He’s chairman and CEO of New Use Energy (NUE), a 10-person startup headquartered in Tempe, Arizona, with a research-and-development and manufacturing office in Anacortes. NUE’s products provide portable solar power through commercial-grade generators and backup systems that have been used in disaster relief efforts across the U.S.

Shmotolokha also knows something — a lot of things — about Ukraine. He’s first-generation Ukrainian-American. He lived in Kyiv after independence in 1992-93. His wife Bohdanna was born in Lviv. Shmotolaka moved to Bellingham in 2003 and in 2019, he co-founded NUE.

The threads of his parallel personal and professional lives intertwined tightly in late February when the war began.  

“NUE was not doing business in Ukraine. We were focused on North America,” Shmotolokha said. “We had to rally. Within 12 hours of the invasion, I set up two networks to funnel in various technology-oriented supplies.”

The efforts were as much about getting supplies across borders and raising funds from donors as they were about the usefulness of NUE’s portable power stations on the ground.  

“We didn’t just do power projects, we used our connections to help a lot of other groups that wanted to donate their items such as high-tech surgical headlamps, solar reading lamps, IT equipment, etc.,” Shmotolokha said. 

By mid-August, he estimated he and his contacts had been involved in distributing more than $4 million worth of goods in concert with established aid organizations, including iPads for children in hospitals and a “long list” of medicines.

Power supplies that didn’t require traditional fuel were also needed, notably at frontline hospitals. Shmotolokha said one recent crisis stood out.

“The hospital got hit by two rockets,” he said, and only had intermittent power. “We actually had the equipment en route when it was hit.”

The equipment was a new solar uninterruptible power supply, or UPS, that NUE had designed and started to build in Germany. Shmotolokha said it could run seven hours without recharging, and 12–15 hours during the day while recharging from solar panels hooked to wires dropped out a window. 

After it arrived, Shmotolokha said he was sent a photo from the head of the hospital’s intensive care unit. He saw it was powering a ventilator, patient monitor, electrical suction pump, coagulator, lights, a microscope and more. 

“They have petitioned me for 11 more (portable power units) and I’m today writing up the appeals” for funds, he told me. 

As a small startup, the value of NUE’s logistics contribution likely far outpaces any cash donations it could directly make. But Shmotolokha figures NUE has provided “probably over $100,000” in time and goods. “We have other donors buy stuff from us as well. But we don’t charge for our time.” 

He said more than 100 people have volunteered or otherwise worked on the Ukraine projects, including many inside the country, and coordinated with aid organizations.

“Paul has been helping and supporting SmartAID efforts on the ground since day one,” said Shachar Zahavi, founding director of SmartAID, an international technology aid nonprofit active in Ukraine. “His insights, passion and on-the-ground support have helped us make a huge impact on those living in shelters, schools and health institutions who needed our help the most.”

Zahavi said Shmotolokha has primarily provided assistance with distributing aid and making connections to enable that. However, the NUE portable power stations also deserve credit. 

“The unique part of NUE is that it adapts to the changing scenes in this war and enables us to move their units according to the needs on the ground,” Zahavi said. 

Zahavi’s positive perspective on Shmotolokha’s role is shared by William Heegaard, operations director for the clean energy disaster response nonprofit Footprint Project. Footprint Project is usually focused on U.S. relief efforts.

“One of the only reasons we were able to activate quickly for Ukraine is because we had his friends and family on the ground,” Heegaard said. “We’re not sending stuff without clarity on how it will be used, and who’s responsible for it.” 

“Having folks in-country that we trust is game changing,” Heegaard added, saying Shmotolokha had “put a ton of time and energy into it.” For Shmotolokha and Ukraine aid, Heegaard observed, “it’s close to home. It is home.”

Undeniably, some of the work is tied to NUE’s core business of portable solar power supplies. Yet the intensity and breadth of the other assistance appears to greatly exceed anything most businesses would — or would even consider — providing.

The overall support is in line with NUE’s corporate mission, Shmotolokha said. 

“We have an amazing ability to contribute,” he said. “In our business, disaster and humanitarian response is our No. 1 use case. So I combine volunteer stuff with work stuff.”

And how does he balance the Ukraine relief coordination with the demands of being a startup CEO? 

The initial, verbal reply in our interview is what you might expect from a driven co-founder faced with any challenging circumstance. “It’s just a lot of hours,” he said. “It’s a labor of love.”

A short while later, I unexpectedly received an email with a more specific, and perhaps more deeply telling, response to my question. 

“Honestly, for the first 3 months after the war started I didn’t sleep a lot,” Shmotolokha wrote. “One has to have a feeling of fighting back in order to stay sane. The injustices are incredible.”

Solar Generator Demonstrations in Texas

Solar Generator Demonstrations in Texas

We’re bringing the full line up of New Use Energy products to Texas this month and we’d love for you to come see us.

Next week, we’ll be in San Marcos and Houston to demonstrate our range of solar + battery products built for the emergency management industry. Come join us and see how we’re using the sun to build a better generator!

A special thank you to Rob Fitch, Emergency Management Coordinator for City of San Marcos and Marly Maskill, Executive Director of Houston Toolbank for their hospitality and support and allowing us to use their facilities for our demonstrations.

August 15
12-4 pm

1402 West Hopkins
San Marcos, TX 78666

August 17
12-4 pm

Houston Toolbank
1215 Gazin St
Houston, TX 77020

NUE SunTarp™ Featured in PV Magazine

NUE SunTarp™ Featured in PV Magazine

Our latest product innovation, the SunTarp™ was recently featured in PV Magazine.

You can read the article written below:

Arizona-based startup New Use Energy Solutions has unveiled SunTarp, a new line of portable frameless solar PV panels for off-grid and residential applications.

“We found that adhering multiple modules to a custom vinyl tarp allows the user to reconfigure the modules strings to accommodate 12, 24 & 48V off-grid systems all the way up to residential type all-in-one inverters that require over 120 Vdc to charge batteries. ,” the company’s COO, Lee Feliciano, told pv magazine. “Our module provider is US-based Merlin Solar.”

The system is built with flexible modules provided by Merlin Solar with a power output of 70 and 80 W, respectively.

New Use Energy Solutions’ PV array is available in three versions; the TriFold SunTarp array, which combines three solar modules, weighs 6.8 kg and has a power output of 210 W; the 320 W FourFold SunTarp model that integrates four panels and weighs in at 10.8 kg; and the six-module HexFold SunTarp which has a power output of 410 W and has a weight of 20.4 kg.

“They store easily even in the trunk of compact cars, and we can scale them into larger arrays,” the company’s CEO, Paul Shmotolokha, stated. “Our modules are 30% lighter than traditional monocrystalline solar panels and easy to fold, carry and stow.”

According to the company’s website, the TriFold SunTarp array is sold at $906.53, while the FourFold SunTarp and HexFold SunTarp have a price of $1,318.45 and $1,806.13, respectively. “They provide way more power than the rather small tiny panel kits that small portable power stations provide,” Feliciano stated.